🔸 How to Write Branding Prompts That Don’t Suck

May 19, 2025

By Ahmed Elramlawy | theramlawy | رملاوي
Brand Strategist | Creative Director | AI-Powered Thinker

🚀 Why This Article?

In the AI-powered creative era, the quality of your prompt determines the quality of your output.

Whether you’re creating visual identities, naming a brand, or generating tone of voice frameworks — your ability to write strong prompts defines how good the AI becomes as your creative partner.

This isn’t about magic words. This is about clarity, context, and control.

This article shows you exactly how to write branding prompts that produce high-impact results, with real examples you can use today — especially if you’re working in bilingual or Arabic-first markets like Saudi Arabia.

🧠 First, Understand How AI Thinks

AI doesn’t “know” your context unless you teach it.
It only generates based on the clarity of your instructions.

So your prompt needs to include:

  1. The Task (What you want)

  2. The Role (Who the AI is acting as)

  3. The Context (Brand, audience, region)

  4. The Tone (How it should sound/look)

  5. The Format (What form it should take)

🧩 Prompt Framework Formula (Ramlawy Method)

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Act as [ROLE]. Your task is to [TASK] for a brand in [INDUSTRY] targeting [AUDIENCE] in [REGION].
The brand's tone is [TONE]. Include [FORMAT/DETAILS]. The output must be in [LANGUAGE].

✅ Example 1: Brand Naming Prompt

Bad Prompt:

Give me a name for a tech company in Saudi.

Good Prompt:

Act as a Saudi-based brand strategist. Your task is to generate modern, Arabic-inspired names for a startup in the FinTech sector targeting Gen Z professionals in Riyadh.
The brand is minimalist, bold, and rooted in trust. Include the Arabic meaning and domain availability. Return 10 options in a table format with English transliteration.

✅ Example 2: Visual Identity Concept Prompt

Bad Prompt:

Design a modern logo for a Saudi company.

Good Prompt (for Midjourney or DALL·E):

/imagine a modern logo for a luxury date brand from Al Qassim, Saudi Arabia.
Inspiration: heritage meets innovation, minimal Arabic calligraphy, warm desert tones (gold, burgundy, sand). Logo should evoke timeless elegance and trust. Flat vector style, suitable for packaging and digital.

✅ Example 3: Brand Voice Prompt

Bad Prompt:

Write my brand tone of voice.

Good Prompt:

Act as a bilingual (Arabic/English) brand strategist. Define the tone of voice for a female-led fashion e-commerce brand in Saudi Arabia, targeting women aged 18–34.
The brand personality is empowering, stylish, and witty. Return guidelines in two parts: 1) Brand Personality Pillars, and 2) Do & Don’t Voice Examples in both Arabic and English.

✅ Example 4: Brand Story Prompt

Bad Prompt:

Write me a brand story.

Good Prompt:

Act as a senior brand copywriter. Craft a compelling brand story for a new Saudi skincare brand based in Jeddah, focused on natural ingredients sourced from local farms.
Target audience: modern Saudi women who value tradition and innovation. Tone: poetic, elegant, authentic. Format it like a short website About section in both Arabic and English.

✅ Example 5: Social Media Campaign Prompt

Bad Prompt:

Write captions for my brand.

Good Prompt:

Act as a bilingual social media copywriter. Write 5 caption ideas for Instagram to launch a luxury car rental brand in Dubai, targeting high-income tourists.
Brand tone: aspirational, clever, and cinematic. Each caption should include a strong CTA, an emoji, and one trending Arabic hashtag.

🧰 Tools That Work Well with These Prompts

Tool What It’s Great For
ChatGPT Strategy, Naming, Messaging, Voice
Midjourney / DALL·E Logo concepts, Moodboards
Notion AI Brand books, strategy decks
Tome / Gamma Automated pitch decks
Runway ML AI brand video generation
Looka / Namelix Name + logo generation

🏆 Pro Tips to Elevate Your Prompt Game

  1. Be Specific: Replace vague words like “good” or “creative” with specific attributes like “futuristic,” “earthy,” “playful,” or “regal.”

  2. Give Examples: Reference 2–3 brands you admire (e.g., “Write in a tone similar to Noon or Tamara.”)

  3. Use Arabic context: Add cultural values, calligraphy styles, or regional dialects when needed.

  4. Iterate Fast: Test → Refine → Narrow. AI is your co-pilot, not a one-shot solution.

  5. Save Your Prompts: Build a personal prompt library for every stage of branding.

✍️ Your Next Task

Want to build a prompt playbook for your agency or startup?
Start by documenting your most-used prompts for:

  • Naming

  • Positioning

  • Visual styles

  • Brand storytelling

  • Voice and tone

  • Content creation

 

#theramlawy #brandingwithAI #promptcraft #saudimarket #arabicbranding #chatgptbranding #brandidentity #creativeai #uxarabic #arabictypography

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